Free calculator

What are missed calls costing your business?

Most owners underestimate this by a wide margin. Put in your real numbers and see the monthly and annual figure.

Calls you miss per week Rough estimate is fine — voicemails, hang-ups, after-hours

Average job value What a typical customer is worth

Close rate on calls you DO answer (%) Of people who reach you, how many book?

Missed callers who call back (%) Industry studies put this low — most call the next company

Estimated revenue lost per year

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lost callers / month

lost jobs / month

lost revenue / month

Want these numbers emailed to you?

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How this is calculated

Missed calls per month = your weekly figure × 4.33. Of those callers, the ones who never call back are gone for good — they simply dial the next business on the list. We apply your own close rate to that group, because those were real, ready-to-buy customers.

Lost jobs = missed calls × (100% − callback rate) × close rate.
Lost revenue = lost jobs × your average job value. Conservative by design: it counts only first-job value, not repeat business or referrals that customer would have brought.

Why it's usually worse than owners think

Three or four missed calls a week feels harmless. But a caller who doesn't reach you rarely waits — they move on within minutes. At a typical service-business job value, a handful of missed calls a week compounds into a serious annual number, which is exactly what the figure above shows.