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Most owners underestimate this by a wide margin. Put in your real numbers and see the monthly and annual figure.
That number is monthly, every month. The Operations Kit ($19) ships the missed-call text-back playbook and follow-up templates that recover those callers.
We'll send your result plus a short checklist of the three fastest ways to stop losing these calls.
Missed calls per month = your weekly figure × 4.33. Of those callers, the ones who never call back are gone for good — they simply dial the next business on the list. We apply your own close rate to that group, because those were real, ready-to-buy customers.
Lost jobs = missed calls × (100% − callback rate) × close rate.
Lost revenue = lost jobs × your average job value. Conservative by design: it counts only first-job value, not repeat business or referrals that customer would have brought.
Three or four missed calls a week feels harmless. But a caller who doesn't reach you rarely waits — they move on within minutes. At a typical service-business job value, a handful of missed calls a week compounds into a serious annual number, which is exactly what the figure above shows.
An AI chatbot answers on your website and WhatsApp 24/7 — captures the name, number and job, and hands off to you when it's real. That's the exact number above, recovered.
Book a one hour AI automation audit. You get a written plan ranked by payoff, with the tools and a realistic cost for each. From 49 dollars, delivered in two days.